Focus of the session: Growing a global brand in local soil How do brands typically grow, and how can creative stay true to the essence of a product? Every message should serve the brand and its purpose. But when expanding into non-native markets, how can brands build an identity that resonates locally while staying authentic? This […]

Join us to hear WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts, with the latest market trends across regions, countries, media channels and years. Then Vincent Letang (EVP Global Market Intelligence at Magna / IPG Worldwide) will go into more detail on Connected TV - a rapidly evolving media channel, […]