Se mere om eventet og tilmelding på: https://wfanet.org/events/item/4033/knowledge-spotlight-supercharging-creativity?utm_source=mailing&utm_medium=email&utm_campaign=upcoming-wfa-webinars-for-you-and-your-members-august-september-2024
Program følger
Nyeste Q-faktor analyse om de 6 største internet-leverandører (udgives 1.9 i Markedsføring). Læs om metoden her: https://www.danskannoncørforening.dk/qfaktor/ TILMELDING SKER HER: https://markedsforing.dk/kurser/seminar-q-faktor/ « All Events Qfaktor: 6 internetleverandører: Telenor, YouSee, Telia, Hiper, Norlys, Waoo September 13 @ 09:00 - 11:00 Free Dansk Markedsføring Bredgade 19E København, 1260 + Google Map Add to calendar Google Calendar iCalendar […]
In this session, we will share a variety of creative best practices for advertising on Meta platforms. We walk through recommendations and tools you can consider when developing your next campaign creatives. This session will provide:
Effekt og kontrol i markedsføringen Hvordan opnår du effekt i din markedsføring? Hvad er effekt? Hvordan opnår du balance imellem strategisk og taktisk markedsføring? Hvilke kompetencer er vigtige? Onsdag 25. September, 13.00 - 16.30 CodeNode, Gdanskgade 2, 2150 København Jonas ReimarTelmore Telmore's nye personlige univers Brian KjærulffTelmore Personalisering med AI Kristoffer SalomonFCK Datadrevet og personlig […]
Insight into Meta’s vision for AI, their guiding principles for responsible innovation, and recent/upcoming developments and what they mean for marketers. Tilmelding og yderligere beskrivelse her: About Knowledge Spotlight: Meta’s vision for AI - World Federation of Advertisers (wfanet.org)
I samarbejde med Step Network, inviterer vi til "Publisher Summit 24", hvor trends, nye medier og fremtidens markedsføring er emnet. Vi har samlet en eksklusiv gruppe af eksperter, der vil dykke ned i de mest presserende emner inden for mediebranchen. Fra konsekvenserne af tredjepartscookiens-udfasning og fremtidens traffic distribution til Age of Attention og AI’s rolle […]
Info om turen Turen finder sted 2.-4. oktober 2024 (onsdag-fredag), med adgang til en heldags konference (torsdag den 3. oktober). Fly samt hotel er indeholdt i prisen. På konferencen kommer oplægsholdere fra bl.a. Google, Uber, SpecSavers og RyanAir. Læs mere om konferencen her: https://business-online.co.uk Onsdag, Torsdag og fredag deltager du sammen med andre medlemmer af […]
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge. Join The Liberty Guild for a no-nonsense session that cuts through the noise and shows you how to genuinely leverage Generative AI to liberate your creativity […]
Running a media agency pitch is a complex process, with a wide range of factors to consider to ensure the best outcome for your business. This session will cover the approach to running an effective pitch process, covering the key steps and watch-outs from initial assessment of a long list of agencies to awarding the […]
Most brands follow a journey to in-housing, from dependency to self-sufficiency, to full competence. This session will cover the process for brands to build the necessary in-house expertise, alignment and confidence to eventually move to a ‘hands-on keyboard’ model, while also highlighting the dependencies along the way. Where in-housing isn’t the answer, we will demonstrate […]
Focus of this session: Commercial imperatives for any media agency contract FirmDecisions created for WFA, global guidance on the essential areas to cover in media contracts, to ensure good management of spends and transparency, including special focus on terms required to manage contracts in China. This webinar will explore the issues advertisers may encounter, that […]
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