Most brands follow a journey to in-housing, from dependency to self-sufficiency, to full competence. This session will cover the process for brands to build the necessary in-house expertise, alignment and […]
Focus of this session: Commercial imperatives for any media agency contract FirmDecisions created for WFA, global guidance on the essential areas to cover in media contracts, to ensure good management […]
Fødevarer i fokus. Hvordan skaber bæredygtighed værdi? Førevarerbranchen er udfordret på bæredygtigheden, hvordan kommer videre? Deltag i 3 timer fyldt med inspiration og dialog til dit arbejde med at gøre […]
En banchmark-analyse af de største dagligevare-kæders markedsføring - læs mere om metoden her: https://www.danskannoncørforening.dk/qfaktor Note: Tilmelding sker her: https://www.danskannoncørforening.dk/event/baeredygtighed-i-fodevarer/
Join us and get inspired at the Adobe Experience Makers Forum event on the 24th of October in Copenhagen at Langelinie Pavillon. Sessions by: Danske Bank, Bauhaus, Pandora, Copenhagen Business […]
AI i MARKETING: HYPE ELLER BUSINESS? Med de mange nye AI-værktøjer der er lanceret de sidste år, forudsagde mange at marketing for evigt var forandret. Vi har inviteret Danmarks førende […]
This session aims to present the current landscape of work and how this is evolving alongside economic and hiring trends. With focus on flexible talent and skills-centric talent models, the […]
The accelerating rate of change of technology will result in even faster change in the future, meaning marketers need a robust approach of assessing technology against their needs. It’s impossible […]
Cases med Dr. Oetker & Volkswagen TikTok er i konstant udvikling og spiller en stadig større rolle i danskernes hverdag. Det til trods er der stadig mange brands, der tøver […]
The Fundamentals of Sponsorship Series Three one-hour sessions, over a four-week period, October -November 2024. The Fundamentals of Sponsorship Series is designed for WFA Member marketing professionals who are new […]
Overall, this module will equip marketers with the knowledge and tools they will need to navigate the evolving privacy landscape and thrive in a privacy-first AI digital world.This module will […]
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