In this session, we will share a variety of creative best practices for advertising on Meta platforms. We walk through recommendations and tools you can consider when developing your next […]

Insight into Meta’s vision for AI, their guiding principles for responsible innovation, and recent/upcoming developments and what they mean for marketers. Tilmelding og yderligere beskrivelse her: About Knowledge Spotlight: Meta’s […]

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge. Join […]

Running a media agency pitch is a complex process, with a wide range of factors to consider to ensure the best outcome for your business. This session will cover the […]

Most brands follow a journey to in-housing, from dependency to self-sufficiency, to full competence.​ This session will cover the process for brands to build the necessary in-house expertise, alignment and […]

Focus of this session: Commercial imperatives for any media agency contract FirmDecisions created for WFA, global guidance on the essential areas to cover in media contracts, to ensure good management […]