This live session is part of WFA’s practical webinar series, Knowledge Spotlights. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge. Join The Liberty Guild for a no-nonsense session that cuts through the noise and shows you how to genuinely leverage Generative AI to liberate your creativity […]
Running a media agency pitch is a complex process, with a wide range of factors to consider to ensure the best outcome for your business. This session will cover the approach to running an effective pitch process, covering the key steps and watch-outs from initial assessment of a long list of agencies to awarding the […]
Most brands follow a journey to in-housing, from dependency to self-sufficiency, to full competence. This session will cover the process for brands to build the necessary in-house expertise, alignment and confidence to eventually move to a ‘hands-on keyboard’ model, while also highlighting the dependencies along the way. Where in-housing isn’t the answer, we will demonstrate […]
Focus of this session: Commercial imperatives for any media agency contract FirmDecisions created for WFA, global guidance on the essential areas to cover in media contracts, to ensure good management of spends and transparency, including special focus on terms required to manage contracts in China. This webinar will explore the issues advertisers may encounter, that […]
Fødevarer i fokus. Hvordan skaber bæredygtighed værdi? Førevarerbranchen er udfordret på bæredygtigheden, hvordan kommer videre? Deltag i 3 timer fyldt med inspiration og dialog til dit arbejde med at gøre bæredygtighed værdiskabende. Der er ingen tvivl om, at bæredygtighedsagendaen er kommet for at blive. Kunder og medarbejdere kræver brands tager et ansvar, og der er […]
En banchmark-analyse af de største dagligevare-kæders markedsføring - læs mere om metoden her: https://www.danskannoncørforening.dk/qfaktor Note: Tilmelding sker her: https://www.danskannoncørforening.dk/event/baeredygtighed-i-fodevarer/
Join us and get inspired at the Adobe Experience Makers Forum event on the 24th of October in Copenhagen at Langelinie Pavillon. Sessions by: Danske Bank, Bauhaus, Pandora, Copenhagen Business School and Adobe The plenary session will provide valuable insights into GenAI’s and its impact on digital experiences, showcasing the synergy between AI and human […]
AI i MARKETING: HYPE ELLER BUSINESS? Med de mange nye AI-værktøjer der er lanceret de sidste år, forudsagde mange at marketing for evigt var forandret. Vi har inviteret Danmarks førende AI-eksperter til at give deres bud på hvor hårdt AI har ramt marketing-verdenen. Samt deres bud på, hvad AI betyder for deres marketing-faglighed, marketing-job, og […]
This session aims to present the current landscape of work and how this is evolving alongside economic and hiring trends. With focus on flexible talent and skills-centric talent models, the webinar will guide you through how to maximise business value, drive operational efficiency and maintain a competitive advantage when tapping into a freelance and contractor […]
The accelerating rate of change of technology will result in even faster change in the future, meaning marketers need a robust approach of assessing technology against their needs. It’s impossible to know all the tools, so this session will cover the key questions to ask when considering a new martech tool, as well as how […]
Cases med Dr. Oetker & Volkswagen TikTok er i konstant udvikling og spiller en stadig større rolle i danskernes hverdag. Det til trods er der stadig mange brands, der tøver med at anvende TikTok i deres mediemix. I dette seminar gør vi dig klogere på mediet, når vi, sammen med TikTok og førende specialister indenfor […]
The Fundamentals of Sponsorship Series Three one-hour sessions, over a four-week period, October -November 2024. The Fundamentals of Sponsorship Series is designed for WFA Member marketing professionals who are new to sponsorship or want to deepen their understanding of this increasingly important aspect of an integrated marketing strategy. The series provides brand-side marketers with essential […]
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