In this session, we will share a variety of creative best practices for advertising on Meta platforms. We walk through recommendations and tools you can consider when developing your next campaign creatives.  This session will provide: 

Insight into Meta’s vision for AI, their guiding principles for responsible innovation, and recent/upcoming developments and what they mean for marketers. Tilmelding og yderligere beskrivelse her: About Knowledge Spotlight: Meta’s vision for AI - World Federation of Advertisers (wfanet.org)

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge. Join The Liberty Guild for a no-nonsense session that cuts through the noise and shows you how to genuinely leverage Generative AI to liberate your creativity […]

Running a media agency pitch is a complex process, with a wide range of factors to consider to ensure the best outcome for your business. This session will cover the approach to running an effective pitch process, covering the key steps and watch-outs from initial assessment of a long list of agencies to awarding the […]

Most brands follow a journey to in-housing, from dependency to self-sufficiency, to full competence.​ This session will cover the process for brands to build the necessary in-house expertise, alignment and confidence to eventually move to a ‘hands-on keyboard’ model, while also highlighting the dependencies along the way. Where in-housing isn’t the answer, we will demonstrate […]

Focus of this session: Commercial imperatives for any media agency contract FirmDecisions created for WFA, global guidance on the essential areas to cover in media contracts, to ensure good management of spends and transparency, including special focus on terms required to manage contracts in China.  This webinar will explore the issues advertisers may encounter, that […]