WFA webinar: Sponsorship strategy

The Fundamentals of Sponsorship Series

Three one-hour sessions, over a four-week period, October -November 2024. 

The Fundamentals of Sponsorship Series is designed for WFA Member marketing professionals who are new to sponsorship or want to deepen their understanding of this increasingly important aspect of an integrated marketing strategy. The series provides brand-side marketers with essential knowledge and insights into the key aspects of sponsorship.

Focus: Sponsorship Strategy 

Learn the elements of a comprehensive sponsorship strategy with Lumency’s Sponsorship Blueprint. This session includes a focus on designing and executing successful omnichannel activations that align with your brand’s objectives, ensuring your sponsorships deliver measurable business and brand outcomes.

Content:

• Sponsorship Strategy
• Activation

Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles.