WFA Webinar: Privacy m. Google

Overall, this module will equip marketers with the knowledge and tools they will need to navigate the evolving privacy landscape and thrive in a privacy-first AI digital world.

This module will provide:

• An overview of the current digital and privacy landscape, including key trends and the impact of AI.
• Mythbusting on the Privacy chrome announcement & the future of cookies.
• Leveraging first-party data strategies & AI to navigate the privacy-first digital landscape, build customer trust, and differentiate your brand, to be the Marketer of the Future.
• How Google ad platforms are preparing for privacy changes.
• Practical next steps for marketers to prepare for a privacy-first digital world.

Who this module is aimed at: Marketing practitioners who are looking to better understand Meta’s investments in AI and how those investments are driving performance today and setting up for growth tomorrow

Duration: 60 minutes, including Q&A.

Presenter: Mike Katayama, Ads Privacy Go-to-market APAC lead, Google