The Business of Marketing 2025

NYT for nye medlemmer: Deltag til halv pris på konferencen!

Uncover the potential of marketing as business a true business discipline on this one-day event driving impact each day. With a lineup of distinguished speakers, experts, and well documented cases, this event is a must-attend for marketers seeking to align strategies, unleash commercial potential, and master impactful metrics across the value chain. 

The event is cooperation between the 3 main marketing organisations in Denmark: Dansk Markedsføring, KreaKom and Dansk Annoncørforening, with Ipsos as a strategic partner. 

Why Attend? 

• Gain actionable insights to align marketing with business objectives.

• Learn to maximize strategi, commercial, creative, and media effectiveness. 

• Discover how to differentiate between vanity and valuable metrics for business and societal impact. 

Event Highlights

• Keynote Speaker & 9 Expert Talks.

• Networking with Industry Peers.

• Food and Drinks Provided.

Confirmed speakers

Neil Charles, Founder Sequence Analytics:
Making Effectiveness Work: A guide to advertising measurement and creating a learning culture in your organisation.

Karina Petersen, Vicedirektør, Rådet for Sikker Trafik.

Hans Høite Augustenborg, Co-founder & Cuckoo Director, Birdie.

Lone Tvedergaard Bach, Strategy Director/Partner, &CO. / NoA.
No more vanity parameters: Effect hierarchies for creating Business and Societal Impact. How to make sure to measure what is valuable in each case.

Adam Sheridan, Global Head of Products and: Analytics, Creative Excellence, Ipsos.
The right marketing KPI’s to track and measure – and why?

Alexander Asmussen, Head of Creative Excellence, Ipsos, Denmark.
Being a Misfit – the value of standing out in your communication.

Moderator Sara Sjølin, Bloomberg News.