Outlook2025: Unpacking latest WFA poll of media price inflation forecasts

Join us to hear WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts, with the latest market trends across regions, countries, media channels and years. Then Vincent Letang (EVP Global Market Intelligence at Magna / IPG Worldwide) will go into more detail on Connected TV – a rapidly evolving media channel, but developing in perhaps different directions in NorAm and Europe.

This session should prove valuable to all members in media, media procurement or wider marketing roles.

‘Outlook’ is a WFA member only tool that takes an industry-wide view on how media prices are forecast to evolve, globally, in the year ahead. It’s intended to help members plan their media budgets and control their own exposure to inflation.