Growing a global brand

Focus of the session: Growing a global brand in local soil

How do brands typically grow, and how can creative stay true to the essence of a product? Every message should serve the brand and its purpose. But when expanding into non-native markets, how can brands build an identity that resonates locally while staying authentic?

This module will provide:

• Understanding global brand identity
• Aligning creativity with product essence
• Building local relevance and authenticity
• Case studies and best practices in APAC

Target Audience: Marketing Executives, Brand Managers, Creative Directors, and anyone interested in global branding strategies.

Duration: 45 minutes presentation + 10 minutes Q&A.

Presenter: Irene Joshy, Head of Creative, Insights, Kantar Asia & Australia