Welcome by hosts Joanna Burton & Ulrik Krag Morell
Joanna Burton, Adtech Advisor and investor.
Ulrik Krag Morell, Vice President, Global Supply Evangelism, Microsoft.
Opening Speech by Dorthe Bjerregaard-Knudsen
Dorthe Bjerregaard-Knudsen, Executive Vice President, COO at JP/Politikens Media Group.
Formats and channels that contributed to last year’s digital advertising market value.
Daniel Knapp, Chief Economist, IAB Europe
How is the market doing? Not too well – status quo is unsustainable.
Nick Botton, Senior Associate, AWO Agency
Reflections and panel discussion:
New perspectives on digital advertising – reflections on changing perceptions and expectations.
– Dorthe Bjerregaard Knudsen, Executive Vice President, COO at JP/Politikens Media Group
– Peter Østrem, Nordic Market Director, Adnami
– Nick Botton, Senior Associate, AWO Agency
Q&A Moderator: Ulrik Morell, Vice President, Global Supply Evangelism, Microsoft.
Trends from the largest digital economy in the world
Christina Boutrup, Senior China Analyst
The future of the market – which trends will survive?
Christopher Pearsell-Ross, Designer, Schibsted Future Lab
To be announced..
Holger Maass, Regional director of Insights, TEADS
Morten Sandbæk Beck, Sales Director, IAS
Ronny Linder, CPO & Partner, Relevant Digital
Thomas Munck, Country Manager Nordics, Pubmatic
Development and perspectives in retail media
Peter Loell, Director, Resolution, Omnicom Media Group
Retailer as Media
Kathrine Rønhof Karstensen, Head of Matas Media, Strategy & Insights
Retailer in Media
René Tingskov, Media & Martech Manager, Søstrene Grene
To be announced..
Key note: Jacob Lauesen, Managing director, F.C. Copenhagen