Vi afholder ca. 10 konferencer om året – gratis for medlemmer. Se de aktuelle under “EVENTS”. I foråret blev der afholdt bla.:

• ­­29. februar: AI i Marketing (UDSOLGT)
• ­19. marts: Retail Media Day – 150 deltagere, i samarbejde med Dansk Erhverv, på Børsen
• ­­24. April: AI i Marketing (2) (UDSOLGT)
• 18. juni: AI i Marketing (3)

Vi afholder 40-50 seminarer om året – gratis for medlemmer. Varer typisk 2-3 timer, enten formiddag eller eftermiddag

Se de aktuelle her

Vi afholder Masterclasses – i samarbejde med bl.a Børsen & Dansk Markedsføring. De varer typisk 1 hel dag og er udviklet i samarbejde med de bedste marketing-eksperter i Danmark. Alle med opdateret indhold på kunstig intelligens (AI). Læs mere om dem her – og husk du får rabat som medlem :-):

• MasterClass: Effekt og kontrol med din markedsføring (2 dage) – i samarbejde med Dansk Markedsføring
• AI i praksis – marketing & kommunikation – i samarbejde med Børsen
• Retail Media – i samarbejde med Dansk Markedsføring

Note: De kan også afholdes hos medlemmer for afdelingen, på et tidspunkt der passer jer – kontakt os for at aftale nærmere

WFA & Dansk Erhverv afholder en række gratis webinarer og kurser. 

Vores netværk tilbydes KUN til medlemmer (som deltager gratis). Du er hermed garanteret et fortroligt og lidt nørdet rum, hvor du mødes med fagkolleger, indenfor feks: CRM & Marketing automation, Programmatisk Marketing, Retail Media, Social Media, B2B, B2C eller lign.

Se de aktive netværksgrupper

Vi er Danmarks medlem af WFA (World Association of Advertisers), verdens største branche-organisation for marketing. Som medlem får du også adgang til en imponerende samling af analyser, benchmarks,  whitepapers og uddannelse:

• Nov 5 | 2024 production trends in Asia Pacific – Insight into evolving production models, the impact of technology like generative AI, and best practices in production effectiveness across APAC.
• Nov 7 | Sponsorship strategy 101 – A look into the essentials of crafting and activating a sponsorship strategy that aligns with brand objectives and delivers measurable outcomes.
• Nov 12 | Digital privacy 101 – Key insights into navigating a privacy-first digital world, leveraging first-party data, and preparing for privacy changes in ad platforms.
• Nov 14 | Media measurement 101– Setting the basics for measuring media impact against business outcomes, with insights on KPI frameworks and evolving effectiveness metrics.
• Nov 20 | Reflections on 2024: inclusion, innovation, and the future of marketing – A look back at key industry shifts in 2024, from inclusion to AI, and insights to guide success in 2025.
• Nov 21 | Exploring agencies’ use of generative AI – This webinar will be held in Spanish. An analysis of how agencies are utilizing generative AI, with guidance on managing associated risks.

Tidligere webinarer, optaget, gratis at se: Overview of recorded WFA webinars – World Federation of Advertisers (wfanet.org)

Som Danmarks interesse-organisation med fokus på markedsføring i virksomheder tilbyder vi:

• Værktøj, guides og konkrete redskaber at blive en bedre markedsfører
• Bureau-valg: 2 guides til bureau-pitches

Vi er Danmarks medlem af WFA (World Association of Advertisers), verdens største branche-organisation for marketing. Som medlem får du adgang til en imponerende samling af analyser, benchmarks,  whitepapers og uddannelse:

• The below documents are a sample of the variety of marketing and policy content, reports, insights and research available from WFA’s Knowledge Hub (for members).
  • Creating a global culture of marketing effectiveness (August 2023): This study conducted in partnership with 20 national advertiser associations, as well as take-outs from the WFA’s Forum Connect meetings in Amsterdam and Singapore, is designed to provide a rounded perspective on the five key areas for improvement to help marketers create the best marketing effectiveness culture: sharpen the Process; cascade a comprehensive measurement framework; demand and implement better tools; create better
    insights; and strengthen collaboration.
  • Data Ethics Playbook (July 2023): This guidance aims to help brands foster an internal culture rooted in the ethical and responsible use of data and puts forward six practical recommendations brands can take to drive
    an ethical culture shift:
    1. Building the business case for data ethics;
    2. Establishing company-wide data ethics principles;
    3. Clarifying roles and responsibilities;
    4. Incorporating data ethics into existing governance;
    5. Developing clear data ethics KPIs; and
    6. Measuring the progress of your data ethics culture.
  • GARM Generative AI & Metaverse Brand Safety Playbook (June 2023): This GARM playbook aims to help advertisers, agencies, platforms and independent providers consider the brand safety and suitability needs for AI and the Metaverse. It provides foundational education on how these new digital media innovations raise new brand safety and suitability  considerations, raises key concerns for the industry, and where relevant highlights best practices and new ways of working to consider within the confines of a campaign.
  • GARM Sustainability Quick Action Guide (June 2023): This GARM guide developed in collaboration with Ad Net Zero identifies 10 areas across planning, buying and activation where advertisers can take action right now
    to reduce the direct carbon emissions of their advertising activity, ranging from supplier selection to optimising creative and media planning and buying.
  • Global DEI Census (June 2023): The 2023 report is based on nearly 13k responses from 91 countries, providing a detailed insight into people’s lived experiences from across the industry globally. Despite 1 in 2 saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and caregiving status, with people with disabilities reporting the worst lived
    experiences in the industry.
  • Sustainable Marketing 2030 (April 2023): This global research conducted by WFA and Kantar’s Sustainable Transformation Practice, in collaboration with 44 national associations, seeks to explore how the marketing function can be part of the solution to a sustainable future. This report looked at progress of companies and the marketing function on the sustainability journey, sustainable transformation opportunities and challenges, and marketing levers for sustainable growth.
  • Global Media Charter 3.0 (April 2023): This builds on the 2018 version of the Charter and progress made in areas of brand safety and measurement. The document gives media leaders the strategic platform to ensure that their corporate responsibility agenda is represented in the media decisions made, platforms invested in and partners selected. The 2023 version identifies five priority areas covering Competition & Plurality,
    Measurement & Accountability, Responsibility & Society, Sustainability & Planet, and People & Partners.
  • ‘Halo’ Global Cross-Media Measurement resources (2023): ‘Halo’ is WFA’s advertiser-led, multi-stakeholder programme designed to expedite the implementation of a new wave of cross-media measurement
    solutions globally. Useful resources are available for national associations and advertisers considering this as a solution for their market.
  • Global Marketer Week recorded sessions, interviews and highlights (April 2023): This year’s WFA Global Marketer Week which took place in Istanbul on April 25-28 focused on sustainable growth, exploring how the world’s biggest brand owners can be part of the solution to a sustainable future whilst delivering against shareholder, and stakeholder, expectations.

Vi er Danmarks repræsentant og medlem af WFA (World Federation of Advertisers), og har været det siden 1947. WFA tilbyder en række materialer, undervisning og uddannelse, og vi opdaterer løbende her:

• October 2023

  • Beyond ChatGPT – Practical use and innovation in marketing with GenAI (Description | Recording)
    Learn how GenAI is being rolled out in marketing across the globe, the use cases beyond ChatGPT, the pivotal moment for e-commerce with AI, social commerce and the search evolution, and other paradigm shifts caused by Generative AI.
  • The impact of AI on Production (Description | Recording)
    Claire Randall & Oli Forder from Claire Randall Consulting explain where and how AI could most benefit brands across their production workflows.

  September 2023

  • Sustainable Marketing 2030 – EMEA & APAC focus (Description | Recording)
    A deep dive on the results from the EMEA and APAC regions of the recent report Sustainable Marketing 2030 in collaboration with Kantar and national associations. 
  • Understanding the accounting principles of the rapidly growing retail media landscape (Description | Recording)
    Insight into how the retail media market is evolving and the implications for how it should be accounted for.
  • Spark more insights-driven decisions with generative AI (Description | Recording)
    Understanding how marketers can use generative AI to make more informed decisions and help their companies stay ahead in today’s business landscape.

  August 2023

  • Reframing your brand’s value proposition when the world changes around you (Description | Recording)
    Mondelez and BVA Nudge Consulting share insights on how brands can evolve to adapt to changing consumer behaviour and lay the foundations for long-term growth.

  July 2023

  • Navigating global media demand and pricing trends – 2023 & beyond (Description | Recording)
    WFA’s Outlook is the industry’s reference point for global annual media cost inflation and deflation. Mark Gallagher, OMG’s pricing supremo, provides a detailed account of how the global media market is expected to evolve in the coming months and years.

  June 2023

  • Embracing the messiness of culture (Description | Recording)
    Deep dive with cultural insights & strategy consultancy Crowd DNA on the impact of culture in marketing and how brands can embrace their place in culture.
  • Media Contract Guidance: Focus on China (Description | Recording)
    Insight into the distinctive aspects of the Chinese market following the launch of WFA & FirmDecision’s Media Contract Guidance for China.
  • Creating value through effortless service: A guide to destressing customer interactions (Description | Recording)
    BVA BDRC Asia takes Customer Effort analysis to new levels by diagnosing the constructs of effortful service interactions, and how best to design products and services that reduce “stressful interactions”.
  • The Sourcing Board presents ‘Our Journey Forward’ (Description | Recording)
    Hear from the Sourcing Board on their latest work ‘Our Journey Forward’, which explores 3 fundamental pillars that underpin effective marketing procurement.

  May 2023

  • Optimising your Influencer spend and learnings from across APAC (Description | Recording)
    Insights into best practices when embarking on an influencer strategy, from value and KPIs to measurement and greater transparency with FirmDecisions and Ebiquity.
  • Current trends in global content production (Description | Recording)
    Explore current trends and game-changers that are affecting the production landscape with APR Founder & CEO, Jillian Gibbs, and Traci Dunne, Global Director of Industry Relations.

  April 2023

  • Reach curves gone rogue (Description | Recording)
    Dr. Karen Nelson-Field shares her latest research on reach planning, with insights into why it is failing and how it could be fixed.
  • Sonic branding: The power of sound in building your brand identity (Description | Recording)
    An exploration into how brands can drive greater emotional engagement through music with Laurent Cochini, Managing Director, and Florent Adam, Managing Director APAC of Sixième Son.
  • Global Marketer Conference 2023 recorded sessions (Playlist)
    This year’s Global Marketer Conference in Istanbul on April 27 focused on sustainable growth, exploring how the world’s biggest brand owners can be part of the solution to a sustainable future whilst delivering against shareholder, and stakeholder, expectations.

  March 2023

  • Stronger relationships produce stronger results – the proof (Description | Recording)
    Insights on WARC and Aprais’ effectiveness research and what brands can do to bring marketer-agency relationships to an award-winning level, with Kim Walker, Chairman of Aprais, Amy Rodgers, Head of Content at WARC Creative and David Tilman, SVP of WARC.
  • Turning D&I into an accountable media metric (Description | Recording)
    Prasad Ghag, Global Head of Media, Digital & Strategic Planning at Sanofi, and Dan Brown, Director & Digital Practice Leader at Media Sense, shares how they managed to conduct an industry first end-to-end audit of D&I media buys and in-turn measure the success of their D&I activities both from a societal and business standpoint.
  • Navigating global media demand and pricing trends – 2023 & beyond (Description | Recording)
    Mark Gallagher, OMG’s pricing supremo and one of the contributors to WFA Outlook – the industry’s reference point for global annual media cost inflation and deflation, shares how the global media market is expected to evolve in the coming months and years.
  • ChatGPT: Your new marketing assistant – Strategies for success and guardrails to follow (Description)
    Jamshed Wadia, Vice Chair of Digital, Asia at Edelman, shares strategies and best practices on generative AI for marketing.

  February 2023

  • The next big bets (Description | Recording)
    Mark Holden, Worldwide CSO, and Chris Stephenson, Worldwide CMO of PHD, share their views on the big bets for the year ahead: The new media and marketing capabilities that are ready for investment – and the ones that will come next, all through the lens of business growth.

  January 2023

  • Global agency remuneration trends (Description | Recording)
    Stuart Pocock, Managing Partner and Founder of The Observatory International, shares key findings, trends and issues identified in WFA and The Observatory International’s joint research on global agency remuneration trends published in December 2022.
  • Client-agency performance evaluations: 2022 update (Description | Recording)
    Ed McFadden, Chief Growth Officer at Decideware, shares key findings of WFA and Decideware’s joint research into the relationship dynamics and efficiencies between marketers and agencies
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