Uncover the potential of marketing as business a true business discipline on this one-day event driving impact each day. With a lineup of distinguished speakers, experts, and well documented cases, this event is a must-attend for marketers seeking to align strategies, unleash commercial potential, and master impactful metrics across the value chain. 

The event is cooperation between the 3 main marketing organisations in Denmark: Dansk Markedsføring, KreaKom and Dansk Annoncørforening, with Ipsos as a strategic partner. 

Why Attend? 

• Gain actionable insights to align marketing with business objectives.

• Learn to maximize strategi, commercial, creative, and media effectiveness. 

• Discover how to differentiate between vanity and valuable metrics for business and societal impact. 

Event Highlights

• Keynote Speaker & 9 Expert Talks.

• Networking with Industry Peers.

• Food and Drinks Provided.

Program:

08.30 – 09.00: Check-in & coffee!

09.00: Moderator: Sara Sjølin, Copenhagen Bureau Chief, Bloomberg News

09.05: Frederikke Antonie Schmidt, CEO, Roccamore

09.25: Jacob Lauesen, Direktør, F.C. København

09.50:  Vala Magnadottir, Global Strategy & Investment Media Leader, IKEA: Getting the CFO on board

10.10: Coffe & refreshments

10.35: David Tiltman; Chief Content Officer, WARC: How to harness the multiplier effect of advertising (A CMO’s guide to brand building in the performance area)

11.00: Alexander Asmussen, Head of Creative Excellence, Ipsos: Misfits – the value of standing out

11.25: Michael Elung, Kreativ direktør, PONG & Iben Diamant; Brand Manager, Conaxess Trade (Fernet-Branca): 10 years of creative effectiveness: The secret to creating results for more than a decade

11.50: LUNCH BREAK

12.35: Panel Discussion

13.30: Hans Høite Augustenborg; Co-founder, Birdie®: Why your next campaign should be a new product; How to shift from storytelling to storydoing and how to shift from advertising to product innovation.

13.55: COFFEE BREAK

14.15: Neil Charles, Sequence Analytics, Owner; Making Marketing Effectiveness Work

14.40: Lone Tvedergaard Bach; Strategy Director/Partner, &CO. / NoA: No more vanity parameters: Effect hierarchies for creating Business and Societal Impact. How to make sure to measure what is valuable in each case.

15.05: Adam Sheridan; Global Advertising Research, Ipsos: The right marketing KPI’s to track and measure – and why?

15.30: Sara Sjølin; Copenhagen Bureau Chief, Bloomberg News: Outro / Key takeaways / What we learned

For NYE medlemmer: Deltag til halv pris på konferencen!