Webinar: Martech Infrastructure

The accelerating rate of change of technology will result in even faster change in the future, meaning marketers need a robust approach of assessing technology against their needs. It’s impossible to know all the tools, so this session will cover the key questions to ask when considering a new martech tool, as well as how to research and select the right vendors. The session will also showcase the pros and cons of leasing vs owning martech tools, as well as the considerations of buying a unified stack vs self-selecting a best-of-stack.

This module will provide:

• Key components of a martech stack
• Steps to building a martech stack
• Evaluating martech providers for your business goals
• Future trends in martech

Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.

Presenter: Jack Shearring, MediaSense, Head of Transformation, London